Healthy Food is Essential

Helping Rural NC Families Thrive

PhytoRx Families is pioneering initiative that increases healthy foods in rural eastern North Carolina communities.

Learn More
Changing The Paradigm Of Nutrition And Healthcare Delivery

Our goal is to help families reduce their risk of diet-related chronic diseases by providing fresh produce to rural communities.  Families participating in the PhytoRx Families program are referred by their health care providers.

PhytoRx Families provides families with fresh fruits and vegetables delivered to their home, and teaches nutrition and culinary education to help families prepare healthy and delicious meals at home that fit their budget. The program also equips medical providers with the necessary training to integrate nutritional guidance into their practice.
Learn More

The Program’s Foundational Pillars

Increasing Healthy Foods

Provide fresh fruits and vegetables in rural areas

Participants receive 16 weeks of fresh produce from a local food hub, delivered to their homes or a central community location

Inspiring Families

Unlock healthy habits through hands-on learning  

Participants receive 16 weeks of nutrition and cooking classes from NC Cooperative Extension staff.



Engaging Medical Providers

Enhance patient care with nutrition support 

Providers complete a 4-hour virtual self-paced course on nutrition basics from NC State Plants for Human Health, and prescribe fresh produce to patients.